McDonald’s ft Nenny - MacTrack

McTrack is a campaign inspired by Spotify Wrapped and the end-of-year music culture it has created. Through the McDonald's app, users unlocked a personalised music track celebrating their unique ordering habits throughout the year. From their favourite burger and dessert to the month they ordered the most, and how often they visited.

Each user's data dynamically generates a bespoke music video, edited in real time to reflect their individual McDonald's journey, turning their yearly wrap-up into a bespoke audiovisual experience.

For McDonald’s Talent - Salvador Martinha Talent Agency Oitto Agencia

Director White Negatives Agency BBDO Portugal, Full Six Portugal Broker Proud.Solutions Creative Production LOOKS:GOOD Executive Producer Inês Ferreira Production Manager Manuel Barbosa Production Coordinator Catarina Romano Production Assistant António Zarco Location manager Hugo Albuquerque AD Catarina Almeida DOP André Pêga 1st AC David Valadão 2nd AC João Porto Gimbal Op Rodrigo Albuquerque Gaffer Rodrigo Godinho Spark Duarte Caetanito, Jovy Key Grip Sérgio Salto Grip Daniel Jerónimo, Pedro Arial Art Director Margarida Guerra Dias Prop Master Vítor Serrano, Silvia Dias Props Agualuis Stylist Monica Lafayette MUA Catalina Jaramillo Edit António Mendes Colourist André Pêga 3D/VFX artist Gustavo Cunha